Aaron Brennan, the Director of Product Marketing over at airSlate, joined us on the show to get up, close and personal with active users. From what they are, how to measure them, and what tactics to employ to keep users active, we chat about it all - and more.
"What I've found over my career is that most people will use a product the exact way that they use it. And they will continue to use it the same way over and over and over again. It isn't until you actually start to position them new and different ways that other users are starting to use the product, that they start to get creative in how they use the product in different ways."