Episode 31

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Published on:

16th Apr 2021

Product Marketing Life | Alexander Becker, Dorm Room Fund

This week on Product Marketing Life we got together with Alexander Becker, PMM and Managing Partner at Dorm Room Fund to chat all about his must-read new book The Product Marketing Field Guide. Alexander shared his inspiration for the book, the history of B2B PMM, his views on product-led growth, and heaps more fascinating insights. 

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"I don't think we're going to wake up in five years and see that markets are less competitive, or that technical trends have reversed, and all of a sudden software is more expensive to create. And so as we look at product marketing moving forward, I think that a lot of these predictions and solutions in the space are going to ultimately tie back to those two forces of cost of development and cost of growth."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance