Episode 36

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Published on:

9th Jul 2021

Product Marketing Life | Alison Grenkie, Loopio

On Product Marketing Life this week we’re joined by Loopio’s Director of Product Marketing, Alison Grenkie. Alison discusses how she got into the PMM role, her career to date, making the jump to Director-level, the power of networking, and more.

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"I think one of my very favorite things about product marketing is also one of my least favorite things. That's just the sheer variety and volume of departments and tasks that we get to have our hands in. I love it and I hate it at the same time.

"Product marketers have to balance a lot of competing activities, a lot of stakeholder interests, a lot of strategic priorities. Sometimes they align, sometimes they do not. It's what makes our role really exciting and engaging. "

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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance