Episode 8

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Published on:

17th Apr 2020

Product Marketing Life | Andy Raskin

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more.

Here's the tweet we reference throughout the show.

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"Narrative positioning seems to win every time. It's like who are the category leaders? What's the story they're telling? As we get more and more into this world where customers are bombarded by claims, it's the ones who are telling a story that is not about claims and that is actually about the customers."
Show artwork for Product Marketing Life

About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance