New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you.
We spoke to Bree Bunzel, APAC Product Marketing Lead at Dropbox, all about customer listening and what CABs look like over at Dropbox. From who's involved and how often they run them, to what agenda they follow and how they share their findings, expect tons of tips from start to finish.
"We spent a lot of time in the early days building up this program defining the 'why'. Why do these people actually come to this? Why do they invest their time? What's in it for them? What's in it for Dropbox? And setting those table stakes at the beginning really makes a different experience in conversation."