Episode 35

Published on:

25th Jun 2021

Product Marketing Life | Derek Osgood, Ignition

This week we’re joined by Derek Osgood, CEO and Founder of Ignition, the up and coming game-changing go-to-market tool, set to change GTM for PMMs everywhere. Derek shares his career journey, his drive to become CEO, the value his PMM skills have proven to be, top tips for GTM, and more.


"Product marketing is probably the best possible function to learn how to become a great strategist because more so than pretty much any other role, it just sits at the center of everything."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance