Episode 11

Published on:

29th May 2020

Product Marketing Life | Irina Adriana Barbu, Shopify

We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context shifting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future.


"there is no typical day in the life of a PMM. And no day looks the same as the last. We're such a cross-functional craft, and we're often shape-shifting to address the biggest opportunities for our products and for our customers. However, you're actually often gonna find us engaging with very similar teams, regardless of where our products sit."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance