Episode 17

Published on:

21st Aug 2020

Product Marketing Life | JD Prater, Quora

Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world’s largest Q&A site, plus his top tips for getting that all-important seat at the table and tons more.


"I think having OKRs in place is really valuable, it's going to allow a lot more transparency, which is fantastic for building trust, but it's also going to allow for more cross-functional relationships and collaborations to happen, with everyone working together."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance