Episode 24

Published on:

27th Nov 2020

Product Marketing Life | Jordan Wade, Workday

We got together with Jordan Wade, Product Marketing Manager at Workday, and took a deep dive into the world of win interviews. Jordan firstly explained how his journalism background has helped his product marketing career to date, particularly in relation to interviews, why he thinks win interviews are so important as a PMM, how he likes to conduct them, who he thinks should conduct them within an org and how many ought to be carried out, plus heaps more fascinating insights on the subject. 


I think, as a product marketer, we need to be the champion of the buyer and understanding that secret sauce to why someone becomes a customer, if we really can understand that process, then we can hopefully replicate it over and over and over again and find more buyers, just like that initial person, what was it that worked for them? 
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance