Global Head of Product Marketing at Uber, Laura Jones, takes us on deep dive into the world of design thinking as a bonafide expert in the field, including how she became interested in the concept, how it’s been a useful tool in her successful career as a PMM and how she continues to put it to use wherever possible in her role day-to-day, plus she shares useful tools and tips for beginners and answers questions from the PMA Slack community.
"To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"