Episode 14

Published on:

10th Jul 2020

Product Marketing Life | Lauren Pope, G2

Full-time content marketing and editorial lead at G2, and part-time Tik Tok influencer, Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, what contributed to her success, as well as what to avoid, plus she gives her top tips for businesses looking to use the site to generate revenue.


"I think one of the biggest mistakes I made early on was trying to create content in a vacuum. Trying to create content without tapping into the community. People think Tik Tok is a bunch of teenagers dancing and doing lip sync video challenges, but the truth is there are so many niches and subcultures on Tik Tok."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance