Episode 5

Published on:

13th Mar 2020

Product Marketing Life | Marcus Andrews, HubSpot

Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach.

"You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."

P.s. For anyone wanting to immerse themselves in narrative design even more, Marcus also wrote about it here, and will be answering questions on it here.

Show artwork for Product Marketing Life

About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

Profile picture for Bryony Pearce
Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

Profile picture for Richard King
Founder of Product Marketing Alliance