Episode 31

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Published on:

30th Apr 2021

Product Marketing Life | Mark Assini, Voices

This week on Product Marketing Life we’re joined by Mark Assini, Product Marketing Manager at Voices, to discuss the fascinating world of two-sided marketplaces and specifically operating as a PMM within one. Mark explains some of the challenges involved and how he overcomes them in his role, plus prioritizing, the importance of user behavior, the perks on offer for PMMs, and loads more.

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"One of the challenges that I find most exciting is how do we stand out amongst this crowd of - specifically in the freelance marketplace space - 10s of players that are all trying to fight for client and talent attention? Which I think is really neat."
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance