Episode 18

Published on:

4th Sep 2020

Product Marketing Life | Mathew Sedze, TikTok

In this episode, we chat with Tik Tok’s Product Marketing Manager, Mathew Sedze, and pick his brains on what it’s like launching products in emerging markets, based on his experiences doing just that for both Tik Tok and Facebook. He shares his key lessons for PMMs working in emerging markets, the challenges he’s encountered, plus his top tips for success, and heaps more.


"With a lot of emerging markets, the nuances that exist require you to rethink, and approach it as if you were launching a new business. Does the unit economics make sense? Can I charge it to the same price point as I have it in international or another international market?"

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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance