Episode 27

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Published on:

12th Feb 2021

Product Marketing Life | Matthew Ventrella, Upwork

We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more.

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Change management is really hard. There's no other way of going about it. Changing mindsets, changing the way that people behave is definitely a challenging thing. It requires a lot of buy-in, and it requires a lot of education to take others on the journey. So to help get change off the ground, it's really vital to have a clear outcome of where the team should go, and an outline of what actually needs to change. 


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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance