Episode 25

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Published on:

11th Dec 2020

Product Marketing Life | Nadia Niky, Uber Eats

On Product Marketing Life this week we got together with Global Product Marketing Manager at Uber Eats, Nadia Niky, to discuss market experiments. Nadia explains why she thinks running experiments is such a vital element of the PMM role, how she prepares for hers at Uber Eats, measures and analyzes their success, and the times it’s gone wrong, plus, key learnings, top tips for others, and more.

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As a PMM, I think really the Golden Nugget is to supplement user insights and research. I work really closely with our research team and they're one of PMM’s greatest partners, and user insights are really helpful to get some color into what users say and what they think and getting a deeper understanding. But experiments will really show you their behavior and what they'll actually do when it comes down to them being on their own and navigating your product.


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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance