Episode 28

Published on:

26th Feb 2021

Product Marketing Life | Sean Zinsmeister

This week on Product Marketing Life we were joined by Sean Zinsmeister, VP of Product Marketing at ThoughtSpot to discuss creating world-class messaging. Sean shared his views on how to create messaging that truly resonates, how often to optimize, and signs that might indicate it’s time to overhaul, plus heaps more invaluable insights on the subject.


I feel like every day is a culmination of papercuts, right? I think I make a lot of little mistakes every single day. It really depends on what does a big mistake look like? I think it's how much permission do you have to be bold? And what does being bold mean for you? Does it mean being more aggressive with your competitors? Does it mean taking a bigger stance? Is it just chest-beating? Or is there actually something that you can use for such bravado?
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About the Podcast

Product Marketing Life
Behind the scenes into the lives of leading product marketers
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

About your hosts

Bryony Pearce

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Bryony’s a freelance copywriter and supports PMA on everything from website content and newsletters to hosting these podcasts. Fun fact: she's a 2x Beer Mile World Champ!

Richard King

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Founder of Product Marketing Alliance